Half of those surveyed relied on friends and family for recommendations on travel, while 21% said they used travel books. Three-quarters used the Internet for travel planning. These findings definitely support our argument that gone are the days when planning and researching travel is a one size fits all solution. People want a customized experience and they can always find it on the Internet (read: glad I'm not running Let's Go).
Despite high fuel costs, more than seven out of 10 of the respondents will take their summer vacations by car because it's still cheaper than airfare. Where will they go? Theme parks (30%) are the most popular trip category, followed by family visits (27%), road trips (22%), camping trips (21%) and trips to other US destinations (19%).
